The Planet Mark is committed to protecting endangered rainforest.
The Planet Mark is partnered with Cool Earth, the award-winning charity that works alongside indigenous villages to halt rainforest destruction, to protect an Acre of Rainforest for every new Business Certificate it delivers. Deforestation contributes up to 20% global CO2 emissions.
The ‘Acre of Rainforest’ pledge goes directly towards supporting the Asháninka community in Central Peru, whose livelihoods depend on the Amazon rainforest remaining standing. The Asháninka is Peru’s largest indigenous nation. Their territory is at extreme risk from illegal logging and coca trafficking. Cool Earth is working with 16 villages to form a protective shield for the adjacent National Park, making millions of acres of neighbouring forest inaccessible to loggers.
What’s the impact of protecting An Acre of Rainforest?
- Thousands of species sheltered
- 76,000 litres of water produced
- 260 tonnes of CO2 stored
- 240 trees protected
What do Planet Mark-certified organisations receive?
- An ‘Acre of Rainforest’ Certificate
- An online profile
- Regular reports on the impact the pledge is having on the Asháninka community and rainforest.
Through its community-led projects, to date, Cool Earth has protected more than 600,000 acres of rainforest and locked in more than 160 million tonnes of carbon.
The Planet Mark partnership with Cool Earth has to date protected 8,586 acres of rainforest in the Peruvian Amazon, locking in 2.23m tonnes of CO2 equivalent.