The Planet Mark™ website has had a facelift, with a new look homepage, a stronger focus on The Planet Mark™ brand and the introduction of clearer, bolder messaging throughout.
The main change to the website is a new homepage, redesigned to create a more compelling, vibrant and easier to navigate layout and clearer proposition to visitors.
A new full-width ‘hero’ image at the top incorporates the bold new message “The Planet is In Your Hands” and invites visitors to “Join our community for a better future”.
A mobile friendly, scrolling-style narrative includes clearer call-to-actions that direct visitors to where they want to go around the site to find out more information.
“The old website looked tired and was confusing,” said Louise Bateman head of marketing and communications at Planet First, creator and custodian of The Planet Mark™. “The new site deliberately sets out very clearly The Planet Mark™ proposition and purpose through the use of bold, new messaging.
“There’s no more confusing references to Planet First and for consistency we’ve got rid of the old domain name.
“We paired back a lot of the content, too and binned some redundant areas of the site and created new ones; “Get Involved”, for example, is a newly created section where you’ll find out about our partnerships and new associate consultant programme.”
The sites new domain name is www.theplanetmark.com.