The Planet Mark™ Practical Guide to Cutting Carbon Emissions aims to empower organisations, SMEs and large businesses to take effective action to reduce emissions, enhance their reputation and save money.
The guide contains innovative ideas, inspiring case studies and practical tips. It is being offered for free by The Planet Mark™, a unique sustainability certification that is aiding dozens of organisations make year-on-year improvements in their sustainability performance.
The Planet Mark™ Practical Guide to Cutting Carbon Emissions is more than just a business tool for sustainability heads. It has been written in a way that is accessible to anyone looking for new, innovative ways to improve their sustainability performance or reduce their carbon footprint. Split into seven chapters, each with supporting case study, the guide covers all topics from data collection and measuring, efficiencies, employee engagement, communication, supply chain and collaboration.
“Making carbon reduction part of your company culture is good for you, society and the environment,” said Steve Malkin, CEO of The Planet Mark™. “This guide brings together some of the vast bank of knowledge we’ve acquired through our work. It offers practical steps and case studies to help and inspire you achieve your own carbon reductions. Most importantly, we believe it confirms the business case for reducing carbon emissions.”
The guide has been launched alongside The Planet Mark’s first London Underground ‘in-carriage’ ad campaign, promoting the business benefits of cutting carbon emissions. It is expected to be seen by 1.26 million Londoners.
The guide is one of several free tools and materials available for download to businesses from The Planet Mark™ website and marks the culmination of a three month online campaign, Act On 7. To date, the Act On 7 campaign has reached over 450,000 views online and via social media.