We’re always on the look out for great ways to encourage people to change their habits. Often it involves bringing together technology and some smart communications, says Steve Malkin, CEO of The Planet Mark™.
On a trip to Bywaters materials recycling facility in east London, I was impressed to see a large LED monitor in its reception displaying the performance of its £1m PV array designed and installed by M3 Solutions. But what really caught my eye was the awe-inspiring video footage of the huge array, apparently the largest retrofit rooftop installation in London.
Clearly some simple but clever comms were at play, using a drone to capture great video footage of the array and its install. It meant the array, unlike many other technical and engineering-based solutions, became visible and accessible to users and visitors to the building.
The message it sends is that “we’re taking sustainability seriously” and you’re part of our plan. As a visitor it felt good to know that the facility that recycles so much of London’s waste was using clean energy to do it. For Bywaters customers I am sure this is very reassuring.
However, it is the positive effect on employees that is interesting. We know that visibility of sustainability in the workplace helps improve employee engagement. The combined effect of film footage and performance stats from the array brings a further dimension to sustainability messaging.
This helps bring the power of renewable energy into the workplace, giving energy not just to plant and appliances but also to employee engagement. The array is no longer abstract. It is a visible and its benefits become easier to relate to, particularly as images help performance stats come alive.
According to PV installers and workplace designers, M3 Solutions, providing monitors and feeding them with performance data and professional quality film footage is a popular part of their PV package.
Adrian Williams, CEO of M3 Solutions, said: “We are helping customers communicate their commitment to sustainability. It benefits employee engagement and provides a positive message to every visitor about how you’re running your business.”
The content can be used beyond the physical building, as it is ideal for a company website or social media. It is a clever combination of technology, data and creativity to tell a story about sustainability.
If you have examples of impactful sustainability communications that you would like to share, please let us know.
We have a host of channels to help, from guest blogs, news and social media to including content in our sustainability toolkits to help organisations achieve The Planet Mark™.