Running a Green Week gives you the chance to get your colleagues engaged with your sustainability objectives for the year, demonstrating to them your values on the environment while showcasing the work you do over the rest of the year.
But while some succeed in setting the office a-buzz with conversations about sustainability, others fizzle out with no impact on attitudes or behaviours.
So how can you avoid your Green Week ending up as Greenwash?
Green Weeks are like any other project; you need to plan carefully to ensure they are success. Work out at the beginning exactly what your objectives are for the week and plan from there – whether that’s increasing the use of recycling facilities or getting employee’s bought in to your sustainability strategy.
2. Get some help
Make sure you have a good supportive team around you to help you organise the week. Having your colleagues in the HR and communications departments involved and bought in from the beginning of the process will help maximise the reach and impact of your campaign.
3. Make it fun
Eco messages can come across as bit worthy sometimes. So it’s important that you instil some fun into your Green Week. If your campaign isn’t interesting and engaging it won’t have a long lasting impact on behaviour.
4. Give it a theme and make it relevant
Its a good idea to theme your Green Week around an initiative that is relevant to your business or organisation. This can be easier than you think. There are lots of international green events that take place throughout the year. This will give it some relevance. Events such as Earth Hour and World Environment Day are great ways to anchor your event.
**If you’d like to learn more about running a successful Green Week with real impact join Planet First partner Do Nation for an informal business breakfast (March 3) in association with Informa. Hermione Taylor, Do Nation’s founder, will draw on her expertise from working with clients like innocent drinks, Siemens, and Oxford Brookes University, to share tips on running a high-impact Green Week. **
Book now. Cost £5.
Do Nation is a supporter of The Planet Mark’s Act On 7 campaign that is helping business cut carbon.